News channels’ logos stayed put at the top right. As part of the corporate rebrand, non-news channels bearing ‘Zee’ in their names moved their logos from the top right corner, the standard for most Indian channels, to the top left.ZDF introduced its current logo in 2001, sixteen years before Zee TV. The logo is somewhat similar to that of German public broadcaster ZDF (in the sense that the letter Z is within an orange circle and some other letters are outside).Rather than using exotic, obscure fonts (as Star TV did with Kohinoor and later Cádiz), the Zee network adopted the widespread Gotham font as its corporate typeface, as did many of its channels, including Zee TV, Zee Cinema and the aforementioned regional channels. An event where actors of the channel's shows are felicitated along with celebrity entertainment performances.įifteen days after the TV channels rebranded, on 30 October 2017, parent company Zee Entertainment Enterprises unveiled a new brand identity.Furthermore, instead of having a separate HD wordmark, the word HD is now written in the same typeface (namely Gotham) as the channel name, and directly beside it.

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